What do you say when you’re at a party and someone asks you what you do? My answer? I usually proclaim that I’m an artist. That almost always leads to “Oh what’s your medium?” and my enthusiastic response, “Storytelling!”
I wasn’t always a digital marketing wizard. Bubblegum and Duct Tape was founded 2 years ago as if by divine intervention. Sounds a bit woo-woo, doesn’t it, but hey we’re based in Boulder, CO. I had shut the doors of my fine jewelry enterprise, Salt + Stone, and felt a bit lost. I just tried to stay open and kept my questioning to the universe simple: “Show me where to go, who to see and what to say today.”
This open mind and heart-centered existence catapulted me into a series of events that could only be described as kismet. I had the honor of meeting Ms. Katharina Spurling-Kaffl, the wife of the late Slim Spurling. Slim was considered an ascended master and his healing tools are revered around the world. I had applied for a metalsmithing position and was instead recruited to help with marketing. My first client had been acquired.
When I first landed in Colorado from the distant shores of Brooklyn in 2016, I made a beeline for any organization that shared my passion for all things sparkly. Shortly thereafter, I was chatting with my first friend in Boulder, Beth Merckel of the Boulder Metalsmithing Association. Beth suggested I teach a class to her students about “Marketing 101.” As I prepared my presentation, it became clear that I had a lot more to offer than I ever realized. My years in corporate America and time as a small business owner had presented me with countless obstacles to overcome. Perhaps this was a calling: I could help others learn from my mistakes.
Fast forward to today. I spend my weekdays on video conference calls with creative souls from around the country. My specialty is grounding their dreams in reality and my medium truly is storytelling. I love helping my clients show the world their talents and find out-of-the-box solutions to tell their stories in powerful and engaging ways
Building engagement rings gave me purpose once upon a time. I brought love stories to life and was paid to make art! However, over time the venture lost it’s charm for me. I could go into that for days, but it’s best explained in my last column for Designer’s Diary on National Jeweler. While lost for a moment, I found purpose again in being of service to others. These days I’m paid for creativity, strategy and fun.
Lately I’ve been exploring spirituality and connectivity. It lead to my discovery of tarot and I’ve been studying this form of divination for almost five years now. During a recent Mastermind session a cohort brought to light that perhaps my purpose gains strength when I don’t hold these two pursuits separately, but weave my practices into my processes. An interesting concept. I’m constantly encouraging my clients to be their most authentic selves in the digital space. The numbers don’t lie. A stock image doesn’t garner nearly half the likes, comments or activities than a photo of real life, behind the scenes.
A firm believer in “practice what you preach,” you’ll be seeing much more of the ‘real me’ in my posts in the weeks to come. Not only have I rediscovered my purpose and how I contribute to the world at large, but I’ve given myself permission to throw the spotlight on my own journey, as messy as that might be. I hope it encourages you to do the same.