Updated: Sep 23, 2019 Branding is at the heart of any powerful and recognizable company. It’s been long overdue that I created a vision statement, narrowed in on my target market and creating branding templates. I’ve seriously been the cobbler with no shoes! I’ve been so heavily focused on my clients’ success that I haven’t
Doing research on social media schedulers: who ever thought this would be my livelihood? It’s so fascinating where life takes you sometimes. Although it’s not always glamorous, creating quality content and doing it consistently is the key to a successful marketing plan. It helps with your search engine optimization, as you slowly, but steadily increase
I don’t know about you, but this artistic soul is an extreme procrastinator. Left without a deadline I can keep putting things off for months. It’s never done intentionally! Like most creatives I’m easily captivated by beauty, even when that shows up online. I can log on to my computer with the best intentions and
Intelligence, tenacity and wit only seems to get better with age and my client, Alexandra Alissandratou, is testament to that credo. Over 70 years young, this ingenue is using her creative genius to forge new ground: the world of blogging. A retired literature professor with accolades a mile long, Alexandra decided to humble herself and
I’ve struggled for quite some time to find a business name for my company. I’ve even had a hard time describing to others exactly what I do! Am I a Marketing Consultant? Sure! Am I an Accountability Coach? Absolutely. Am I a keen Digital Strategist looking for ways to breakthrough the noise on a strict
As mindfulness becomes mainstream you’ve probably heard about living an intentional life, but what about creating an intentional business? Part of incorporating the art of mindfulness into my life includes Daily Pages, morning meditations, affirmations and tarot card readings. While I never thought to pull these daily practices into my work-life, now I’m changing my
What do you say when you’re at a party and someone asks you what you do? My answer? I usually proclaim that I’m an artist. That almost always leads to “Oh what’s your medium?” and my enthusiastic response, “Storytelling!” I wasn’t always a digital marketing wizard. Bubblegum and Duct Tape was founded 2 years ago
You read that right. While some lead by example, apparently I learn and then teach as I go. In my previous blog, I talked about setting an intention for each month and building out your marketing calendar this way. Well, sad to say it’s August 26 and I don’t have much work to speak of