Client Profile: Vittoria d’Aste-Surcouf

My monthly column for National Jeweler, Designs on Marketing, has brought many wonderful opportunities. I’m extremely grateful that it connected me with Vittoria d’Aste-Surcouf of VAS Bijoux. Not only do I consider Vittoria a client, but she truly is a soul sister. We view the world and approach it the same way: with a sense

Marketing Avatars: Are You an Engaged Creative?

Fun fact: only a few months ago I was having trouble finding direction and purpose with my business. It’s not uncommon in the world of entrepreneurship to find many passionate souls on the brink of burnout or second guessing. I know I wasn’t alone in this struggle. When the opportunity to join a small Mastermind

Getting Social…In Real Life

Most companies who approach me regarding digital marketing want to jump right into social media. It’s sexy, it’s fun and it’s the best way to reach your customers…or so they assume. Fun fact: email marketing is still the most effective tool we have in the digital marketing space. Why do you think J.Crew sends you

Time Spent Wisely

When you start to put together a strategic digital marketing plan how do you approach time management? Perhaps it’s something you haven’t contemplated at all. However, did you know it’s the key to success? The first two exercises I bring my clients through: 1) understanding your numbers and 2) time management. I jump into numbers

The Art of Letting Go

Interestingly enough I started this month with the intention of “Letting Go.” October is a time when the leaves are changing and the wise trees remind us that letting go is often an act of grace. I don’t know about you but I love to try to control situations or circumstances and I can be

Sunday Night Rituals

I don’t know about you, but Sundays are my favorite day of the week but also the one I can dread. It’s a day when you really aren’t expected to do much, except bask in the glow of self care, good food, deepened connections and relaxation. However, my Capricorn brain doesn’t necessarily shut off over

Client Profile: Michelle Sakhai

Michelle Sakhai began to express herself with a paintbrush the moment she was old enough to hold a brush. This classically trained plein-air painter turned abstract art enthusiast showers us all with the blessing of her talent and her intuitive nature. She truly understands art’s ability to heal and transform. When she isn’t busy in