Family: what does it mean to you? Those of us without a solid relationship with our family of origin struggle with this concept daily. When your life looks nothing like a Hallmark version of the holidays you often feel like you’re alone on an island. Phoebe Assenza and I became fast friends when we discovered
The expression “The universe is laughing while we’re making plans” has never been more true. 2020 has been a roller coaster of a ride and no one has been more deeply affected than the small business owner. Even on a good day, we as entrepreneurs are doing our best to manage workflows, keep customers happy,
People often ask me how I find clients. Often it’s through referral, sometimes they find me through search, maybe they saw one of my columns in National Jeweler. How Kim Sorden of Magic Fairy Candles became a client is a whole different story. I banged down this woman’s door until she’d take a meeting with me.
While some businesses are forced to fold, we’ve been lucky enough to continue trudging the happy journey of creativity and fun. This is in part due to our loyal clients, which feel like family. This also has much to do with the never ending enthusiasm of our creative Art Director, Lindsay Geitz.
When I first heard the term “social distancing” I actually got excited. A mandate to stay away from large crowds? This was an introvert’s dream come true! Fast forward ten days later and the mystique has quickly worn off. I {gulp} actually miss hanging with people in real time. If I’m feeling this way I
So if you haven’t heard by now, I’m launching a NEW online course next week, Digital Marketing 101. Many of my clients know my passion for numerology, but those just getting to know me might be puzzled…or perhaps you didn’t think of it at all. I priced my course at $444 because of the number’s
It’s been extremely rewarding to become friends with most of my amazing clients. Interestingly enough, Kay Allison of Farm&Oven was a friend first, client second. I entered into our business agreement with both excitement and slight apprehension. Could we carefully define where friendship ends and business begins? The answer is a resounding YES. We’ve been
Updated: Dec 17, 2019 Annual planning is something I do with my clients each year in December or early January. It’s a way to review the year that just passed. What went right? What went wrong? How will I improve? After you’re done assessing what was, it’s time to look towards that bright, shiny future.
Lucky for me, I’ve been given the opportunity to talk about marketing on a national platform. Even luckier? People actually read what I write, including the ingenious Jordan Dubin of Dubin’s Fine Jewelry in Houston, Texas. He reached out to me after a column I wrote about long-term goals and I’ve had the honor of
Updated: Nov 27, 2019 Previous to marketing consulting I owned a fine jewelry business in New York City. During my very first trade show I was fortunate enough to meet David Shaw of Shaw Diamonds and Design. He took a gamble on a new independent designer and decided to place an order with my company.